Every single message your create needs to have a singular purpose. That purpose could be to share helpful information or to ask for a meeting, but regardless it needs to have only one purpose.

We regularly see sales team's struggle with how they segment what they are asking for. In this video we'll focus in on narrowing our purpose and asking for appropriate things based on the individual's job title. We use a simple template to help you identify within each ideal customer profile what you should be asking for.